Oren Peli was a first-time director when he made supernatural shaky cam flick Paranormal Activity for a mere $15,000 in his own home, using unknown actors. To celebrate the mustachioed one's box-office victory we've decided to take a look back at ten viral movie marketing campaigns that left no corner of the cultural landscape untouched in their quest to get the word out, and succeeded. The website for the film was a simple image of Cobb's infamous top spinning. Christopher Nolan, coming off of his crazy "Dark Knight" success, might have been the only man alive Warner Bros. would be willing to toss $160 million at to film a concept that's hard to explain in a single paragraph, let alone a single sentence. Major points for the VHS static. 1. The website for The Blair Witch Project created an air of mystery around the film. We have compiled 5 examples of social media marketing campaigns that went viral to prove just how powerful it can be. 11. Did Fox really need to put millions of dollars into viral marketing to make "The Simpsons Movie" a runaway success? It’s the inherent simplicity which makes the idea easy to spread and easy to stick. Spoofing all the upcoming, big summer blockbusters — including Twilight, The Girl with the Dragon Tattoo, and The Avengers — we watched as a classic act made themselves relevant for a new, younger generation. Mysterious VHS tapes figured into the mix for the most recent movie, which showed siblings Katie and Kristi as young girls haunted by ghosts. The Dark Knight Rises‘ viral marketing campaign has seen some impressive results so far, but it really all began with the 2008 movie The Dark Knight. When users freely share content within their social networks a campaign is often considered to have “gone viral” The viral aspect refers to the way viruses spread between people. We’re dying to see more. Another Abrams property with a similarly starless cast and a monster (er, alien), "Super 8" took a similar aim to "Cloverfield," keeping forum nerds across the net busy with a series of clues, websites, and countdowns launched after fans dissected the initial teaser trailer and uncovered a hidden message flashed in the last frames. Many were duped by the convincing campaign, with only the appearance of the film’s actors on news and entertainment programs removing any doubt. After "Paranormal" gained buzz following screenings at small film festivals across the country, demand for the minimalistic ghost creeper became widespread and caught the attention of Steven Spielberg and DreamWorks. These memorable marketing campaigns take different forms — sometimes it just takes a really well-done trailer and a memorable use of a song, as seen and heard in the trailer for Jordan Peele’s Us, which retools Luniz’s “I’ve Got 5 on It” in a deliciously creepy way. The viral campaign for The Dark Knight harnessed the enormous passions of Batman fans to create an unprecedented level of buzz and anticipation.. Don’t worry, we’ll have much more coverage leading up to these films. JJ Abrams and the folks behind "Cloverfield" solved this riddle slow-rolling information out to the public, starting with teaser trailers that didn't even mention the film's title. "Paranormal"'s hype machine, combined with trailers intercut with audience reactions to emphasize the communal experience of seeing the movie in theaters, led it to one of the most incredible returns on investment in film history. When the film was released in 1999, social media profiles did not exist yet, nor did user-friendly video platforms like YouTube. It also helps if your movie is straight-up funny, which pretty much everyone agreed "Borat" was. Pixar’s Ken doll viral videos were also a hit with audiences. Original Viral Marketing Campaigns for Unusual Movies by Brian Moran A powerful alliance in America called NATO (not that one), the National Association of Theatre Owners has called on movie studios to adopt new marketing guidelines in order to increase audience interest. The Greatest Viral Marketing Campaigns in Movie History Adam D'Arpino 01/06/2014. It was 1999 after all, the internet was just getting started and marketers weren’t really worried about “going viral”. Christopher Nolan’s films often feature incredibly elaborate marketing campaigns. The studio used the show's iconic status to their advantage, not only making mainstream advertisements unavoidable to anyone with television, film, Internet, or street-side billboard access, but also catering to John Swartzwelder and George Meyer-worshipping diehards by converting 7-Elevens into Kwik-E-Marts and controversially altering major historical sites to bear Homer's image. After a teaser trailer featuring not much more than the movie’s spinning top, the studios released an online game called Mind Crime. Viral marketing campaigns require a visual strategy — this guides potential customers to understand your brand through the use of images. The Dark Knight Rises‘ viral marketing campaign has seen some impressive results so far, but it really all began with the 2008 movie The Dark Knight. The film about an extraterrestrial race forced into slums while trying to live amongst humans on earth got its messages of xenophobia and segregation across loud and clear with their widespread campaign (that also included various stickers and other posters/signs). The franchise’s campaign success has spawned numerous copycats — particularly for the horror genre — using a similar, spooky approach to drum up ticket sales. It seems like a distant echo now, but when it was first announced that the hunky Heath Ledgers had been cast as The Joker, skeptical Batman fans widely questioned if he had enough chops to pull off a Joker twisted enough to fit into Christopher Nolan's dark Gotham sprawl (Spoiler: he did). ... Abrams created one of Hollywood’s first viral sensations, encouraging internet users to join in and crack the case. On Internet message boards, debates drummed up as to whether the material was real or fake, back before Redditors could call them out on their s? If virality is created through the enthusiastic sharing of content and copy online, what can brands do to encourage it? But that doesn’t mean Drafthouse Films can’t have some fun with it.” To help spread the word about the Oscar nominated Belgian drama directed by Michaël R. Roskam, Drafthouse Films’ put a call out on website Fiverr.com — which is a mishmash of good and bad ideas — to help create a few viral adverts. Once completed — which could be done by following QR codes linking to an online instruction manual — the film’s poster was revealed. While the actual quality of the movie has been endlessly debated in the years since, and some money-grab sequels have done their best to sully the originals name, there's no doubt "Blair Witch" revolutionized the art of drumming of hype for smaller movies. The best marketing campaigns of 2019: Part I From chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge’s ‘back at the BBC’ memo, here’s part one of Marketing Week’s campaigns of 2019. While it’s easy to say this was because of the show’s illustrious history, the producers believe there’s more to it than that. The campaign included tweets , branded emojis , funny gifs (but no spoilers!) The first film’s grassroots marketing efforts went viral thanks to the use of website Eventful.com, where people could “demand” the movie play in their city. Yes, Sound of My Voice, we’ll join you and follow you anywhere. As one of the originators of viral marketing, The Blair Witch Project’s inventive campaign featured fake police reports and interviews all indicating that the events depicted in the upcoming horror film were genuine. Probably one of the most famous guerrilla marketing campaigns to date, the filmmakers of The Blair Witch Project marketed it as a documentary. The next level of the game shared a hidden trailer, and eventually more surreal marketing tactics were unleashed. Just like director Christopher Nolan’s Dark Knight viral marketing campaign, his mind-bender Inception saw an equally elaborate push on the web. Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. Last year, we noted some of the best viral marketing campaigns of 2017, by taking a look at the notable and successful campaigns of some of the biggest brands.Now, even though we are still only a few months in the new year, we decided to do the same. Sony's "District 9" campaign was brilliant in that it snowballed fanboy interest by introducing the movies fascinating concept -- aliens who are less invaders, and more a marginalized minority population -- in a very slow and calculated manner. The Eli Roth produced Last Exorcism — centering on a minister who makes a documentary chronicling his final exorcism and lost faith — convinced unsuspecting boys that they were talking to a cute girl who was about to take her top off, via Chatroulette. Sometimes, all it takes to make a movie successful is great advertising. A major studio throwing major money at an untested, high-concept property happens in the movie business about, well, never. The folks at Paramount also stepped up their integrated marketing for the release, arranging for a playable version of the movie's train crash scene in the crazy popular first-person puzzle game "Portal 2.". Still, that doesn’t mean that marketing teams’ efforts are left to the whims of chance, nor does it necessarily mean that they can’t stack the deck in their favor. that used the fun factor that Deadpool’s perverted and satirical character himself has. All the way back in the late '90s, far before the Internet was the cat-worshipping, selfie-sanctuary it is today, the "Blair Witch Project" team was launching a still-in-existence website that sold their low-budget found-footage tale as a true story. It’s serious and smart. Subliminal messages flashing on screen. The Blair Witch Project. Even the most illogical combinations can result in great, impactful content. The Best #Horror #Movie Viral #Marketing Campaigns Saturday, October 31, 2015 digital marketing. We were already sold on seeing the upcoming Ridley Scott film — originally intended as a prequel to the director’s classic 1979 film Alien, about a space crew searching for the origins of humanity who happen upon something much more terrifying. Because viral marketing relies on the behavior of consumers, there’s always an element of the unknownin viral campaigns. In the viral bit, Fassbender’s David makes an appearance in the form of an advertisement for sinister corporation Weyland Industries. The Blair Witch Project ranks among the best viral marketing campaign examples because it was the first mainstream film to tap into the potential of the Internet. Viral marketing is a technique used to promote content or products organically, often though the use of social media. Simplicity – Viral content marketing campaigns are easy to understand. A campaign should tell a story and that story is best told using visual elements that resonate with your audience. It’s a nice thought, but not always the case with consumer audiences. get VIRAL! 10 Genius Marketing Campaigns That Went Viral From Ikea's pee technology to a hilarious viral video from CarMax, these companies know how to make their marketing … Now you know who we are and what we do. The first trailers and images from the film revealed almost nothing about the movie's plot, but showed a city bending in half like an urban burrito, which was more than enough for Nolan fans to become giddy with excitement. Indie darling 1-2 punch Brit Marling and Zal Batmanglij kicked off their feature careers with "Sound of My Voice," an oddball thriller centered around a young couple that sets out to to expose a cult leader. We dig the human beatbox video most, but the guy with the goats is a surreal moment to behold. The new clip featuring star Michael Fassbender has increased our anticipation tenfold. "District 9" would end up succeeding financially both in the United States and around the world despite being a film deeply rooted in South Africa. Excessive hugging. The campaigns for The Dark Knight and The Dark Knight Rises were both heavy on viral media, as was the campaign for Inception. "Cloverfield" ended up ended up cashing in on huge at the box office, and would go to help JJ Abrams bridge the gap between conquering television and conquering Hollywood. Specifically, they are advocating that the length of trailers be reduced so that plots… The Muppets campaign featured some of the funnest, cleverest viral bits we can remember in recent years. How do you market a movie that doesn't feature a single notable face or name, and hinges on the main attraction – an enormous, vaguely reptilian monster laying spectacular waste to New York City – being kept under wraps until the date release? Twelve years between Muppet movies is too long for our taste. ©2021 Viacom International Inc. ALL RIGHTS RESERVED. In fact, they said the viral marketing campaign … In the words of Badass Digest’s Devin Faraci, “Bullhead is a gripping, moving and brutal story about masculinity. MTV AND ALL RELATED TITLES AND LOGOS ARE TRADEMARKS OF VIACOM INTERNATIONAL INC, The Greatest Viral Marketing Campaigns in Movie History. People wearing all white. As one of the first and best viral marketing campaigns, The Blair Witch Project deserves top billing. Therefore being seen by a lot more eyes than your typical campaigns. The video above explains how the scavenger hunt around the world immersed fans in the movie well before it hit the big screen, helping to make the second installment in Christopher Nolan’s Batman trilogy an unforgettable event. The uplifting promotional video generated record-breaking online … Share. A micro-budgeted found footage flick, "Paranormal Activity" took a page from the playbook (maybe the entire playbook) of a certain witch-centric movie coming just a few more entries down the list. In an effort to promote the micro-budgeted festival favorite, Fox Searchlight and the filmmakers released a series of eerie clips that directed viewers to an actual cult meetings staged at the Ukrainian Culture Center of Los Angeles, which featured interactions with actors, eye contact exercises, and a Scientology-esque leveling system. Probably not. Here are 7 tactics for creating a successful viral content marketing campaigns: 1. With this article, we aim to share this list with you and our thoughts on how all these campaigns utilized viral marketing to umm…. Viral marketing is a technique, which marketers use intentionally to spread their message quickly. In the months leading up to the movie's release Abrams devotees practically did all the marketing heavy lifting themselves, devoting entire websites to uncovering clues as to what, exactly, had decapitated the Statue of Liberty in the trailers, and even creating their own fan art. Director David Fincher also created several fake public service announcements featuring the film’s stars, but the studio wasn’t convinced they marketed the film properly. Far from the smokey rooms of Mad Men and the old-school ad campaign that told consumers what they were supposed to like, modern marketing whizzes have decided they are just much, much too lazy for that. “One of the most interactive movie campaigns ever hatched by Hollywood.”-- Los Angeles Times. Successful Internet Marketing Company Campaigns. Using the great early word to their advantage, the studio teamed up with eventful.com, allowing would-be fans to vie for the privilege of screening the movie in their town. **t in a matter of minutes.The result? The video made us recall other fantastic viral marketing promotions that got us incredibly anxious for opening night. Viral videos for parts two and three became more elaborate — and terrifying. Our Blades Are F***ing Great went viral the moment it went online and prompted 12k of orders in a 2-day span. Thankfully we were recently treated to a new film featuring our favorite puppet pals. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of … 7 memorable movie marketing campaigns worth stealing from November 13, 2018. Viral websites and blogs — one run by aliens complaining about the government’s relocation efforts — also popped up. Most people are familiar with the bar of pink soap featuring the Fight Club title embossed on top. Meetings at cultural centers in Hollywood. 5. If you have created engaging content that gives readers a reason to share, that content or message has the potential to become viral. When the webcam-based Chatroulette was at the peak of its popularity, studio Lionsgate decided to put the oft pervy social platform to good use. Businesses are now using this free technique to promote their products and services. How record-breaking The Incredibles 2 was backed by Disney’s marketing machine. And how can they ensure that their efforts pay off? Here’s a quick introductory summary. "Anchorman 2" has officially avoided the overexposure bug, raking in over $100 million at the domestic box office since it's December 18th opening, quietly making it one of the holiday movie stampede's most profitable flicks. The movie went on to gross hundreds of millions of dollars worldwide. With "Batman Begins," Christopher Nolan had delivered a rare superhero movie that was a huge hit with both the moviegoing public, as well as source-material diehards. One of the top viral marketing campaigns of 2019 has to be the video in which Greggs introduced its new vegan sausage roll to the world. Disney Dream Portraits, to give them their proper name, were produced by Annie Leibovitz from 2007 to 2014.. Simpsons-When the Simpsons Movie came out, it boasted one of the biggest opening weekends of the year. We’ve all heard the term, “it went viral” when referring to heavily viewed YouTube videos, comedic memes and social media games. Around the mid-to-late 2000s, viral marketing campaigns were all the rage, with everything from The Dark Knight to The Da Vinci Code arriving pre-packaged with an augmented reality game (ARG). The viral ca… How do we define viral marketing? The lesson to learn: Key pillar of viral marketing is unconventionality. So, of course the pressure was on to step up the gritty intensity in the sequel. You can still play the game over here, or just watch the above video to get a feel for it. In the end, Fincher was unhappy with the studio’s campaign turnout — but luckily his viral videos have been living on YouTube for all of us to enjoy. Unveiled at San Diego Comic-Con in 2008, and lacking any further information about "District 9," the posters directed inquiring minds to visit D-9.com, where they could explore maps, and learn more about the ominous-sounding organization Multi-National United. If you lived in a big city and were waiting for a bus in 2009, chances are you came across the above poster campaign for the Peter Jackson produced District 9. Around 10 years ago, the movie industry cottoned on to a handy commercial use for this massive, messy but powerful thing they called The Internets: viral marketing. Fassy plays an android indistinguishable from humans that promises he can carry out directives others might find “distressing or unethical.” Although the video is under three minutes long, it’s clear that the actor’s android transformation is flawless and delightfully creepy. Sure, don’t mind if I do. This is the granddaddy of today’s movie advertising strategies. The film parodied the revelatory techy tone of an iPhone commercial and it garnered five million views on social media within 10 days of its launch. If falling in love with an android is wrong, then we don’t want to be right. These photographs of Hollywood stars in character as iconic Disney princesses, villains (etc) featured as print advertising, again appealing to parents and older fans. Tyler Durden talking about drinking urine? An outrageous $250,000,000 in box-office earnings, and a whole new way to market movies. With their viral campaign, Warner Bros. released a series of websites dedicated to Harvey Dent's campaign, as well as The Joker's nihilistic sense of humor, which included the first uncanny images of Heath Ledger as The Joker. This is the first ever movie to went viral before we are even aware that a movie marketing campaign can go viral. The video featured the leader of the toys at the Sunnyside Daycare Center, Lots-O’-Huggin’ Bear. Annie Leibovitz ads. If you lived in a major metropolitan area circa 2009, there's a good chance you spotted surreal "Humans Only" posters scattered around your neighborhood. Communication that tends to go viral, tends to be dead simple to understand. See some of our picks past the break, and check in with us below about your faves. And people actually bought it … The image not only appeared in the film’s poster design, but was almost used in a viral marketing campaign — until Fox execs shot the idea down. Twitter also helped give it a giant push. Unlike many of the movies on this list, "The Dark Knight" had all the money and star-power behind it in imaginable. 2. Promises of a changed life. After fumbling with her blouse, the young woman’s eyes eventually roll back in her head, screams are heard, and then the film’s website flashes on the screen. Viral marketing tidbits: In December the “12 Days of Deadpool” campaign started to promote the movie’s second theatrical trailer that premiered on Christmas day. The Prometheus team released a new viral video yesterday that captured everyone’s attention. The dream-stealing element of the movie secret until close to the release date, when online games, "real" interviews with dream scientists and a strange "classified" 24-page manual sent to Wired Magazine drummed up more than enough buzz for Nolan's mind-bendy movie to become a runaway smash. Of viral marketing is a surreal moment to behold tell a story and story. 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